Don’t miss this opportunity to achieve your revenue share of international tourism by gaining valuable travel trade knowledge that you can apply directly to your year-round strategy. Working with the travel trade will help you obtain a new, repeat revenue source, develop trackable year-round international visitation and bring ROI to your sales and marketing tourism efforts.
*Breakfast and networking begins at 8 a.m. The program will follow at 8:30 a.m. Space is limited, so sign up today!
This session embarks on a deeper understanding of key international markets (leisure, MICE, group, FIT), inbound operators, development and review of fundamental marketing, contracting and distribution channels. Attendees will leave with step-by-step guidelines on how to establish bookable products, create smart partnerships with the fellow tourism suppliers in their region, and work effectively with inbound operators to sell products and services to international markets.
**Hoteliers, don't forget to bring your revenue managers, directors of sales and general managers!
